KRAFT - MARCH MADNESS
Client: Kraft
Agency: Johannes Leonardo (JL)
Role: Editor, Footage Sourcing, Story
For Kraft’s March Sadness campaign, we ideated a unique project that focused on the teams that were losing during the tournament, giving them comfort in the form of mac and cheese through in-person activations. I led the edit, sourced and curated additional footage, and used the content JL captured on-site to craft an engaging and emotionally resonant story. The final piece highlighted the playful, feel-good essence of the campaign, blending humor and heart in a way that resonated with fans and showcased the warmth of Kraft’s product.
︎ Editing
Agency: Johannes Leonardo (JL)
Role: Editor, Footage Sourcing, Story
For Kraft’s March Sadness campaign, we ideated a unique project that focused on the teams that were losing during the tournament, giving them comfort in the form of mac and cheese through in-person activations. I led the edit, sourced and curated additional footage, and used the content JL captured on-site to craft an engaging and emotionally resonant story. The final piece highlighted the playful, feel-good essence of the campaign, blending humor and heart in a way that resonated with fans and showcased the warmth of Kraft’s product.
︎ Editing